Instagram uses hashtags # similar to Twitter
For each post you can use up to 30 hashtags although it would be more appropriate to choose only the most relevant ones
Photos and brief text are allowed
It is possible to include emojis in your posts
Remember to share high-resolution photos and create useful and visually appealing contents that will make users to follow your profile
Instagram uses Handle @
Handles are unique user name mainly used to identify a person or a project’s account.
They always starts with the @ symbol, followed by a name or phrase to identify the account.
They are used to send a direct reply to someone, by starting your message with their handle.
Useful to link to someone else’s account (known as a ‘mention’) by using their handle elsewhere in your post. This will link your post to the mentioned user’s account.
· Instagram uses “stories”
Instagram Stories (or Ig Stories) are photos and short videos you could insert in your profile, have a limited publication of 24 hours and could be enriched with music, stickers, GIFS and even polls.
The project’s consortium should create a or few project hashtags to group conversations related to your topic to boost your research with the right audience. Using a hashtag makes the keyword or phrase in the post searchable. It is like a label that clusters and links similar content, the same way keywords do when scientific papers are published.